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Xu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.Editor: Zhang Yingfang Wang ChengIn the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.

Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.

Source: Maotai Rong Media CenterEditor: Chen Yang Cai Zhongcheng Fang CunfangProduct design culture sharing and tasting skills explanation